Challenge: Recruit diverse professionals into teaching careers.

The National Education Association (NEA) with the California Teachers Association (CTA) recognized the need to better promote teaching as a profession among diverse communities.

BNA Solution

BNA Communications helped the NEA and CTA create and produce a targeted public service announcement promoting teaching as a career.

Result

On the eve of winning nine Grammy awards for his album, Supernatural, Carlos Santana thoughtfully donated his time to this important cause.